Web Site Marketing (Search Engine Marketing, Search Engine Optimization)

Web Site Marketing and Search Engine Promotion

Do you suspect that you are losing business from your Web site?

• …because your Web site is lost among the millions of other sites on the Internet?
• …because your potential customers cannot find your Web site when they search for you in Google, Yahoo, Bing or other top search engines and directories??

Ark uses a clear, formal plan, expert tools, analytical methods and our substantial experience in order to assure that your Web site is among the first sites to be found when a user does an applicable search on any major search engine. This expertise is known as Web site marketing and search engine promotion.

We begin with an analysis of your home page and the major section pages of your current site. Based on input from your marketing and sales staff, we prepare a report suggesting to you the most cost-efficient keyword phrases, as well as certain site content and design changes, which will

• target qualified site visitors,
• improve your site's visibility with the major search engines and directories, and
• assure that your site attracts the audience which you desire
• assure that your Web site attractive both to the search engines, and to site visitors by providing them with useful, relevant content
• we identify the best external Web sites in which to place incoming links

Then, allowing for time for the various search engines and directories to re-index your site, Ark performs a follow-on analysis to assess the results and, possibly, recommends any further adjustments to your site.

Web site audit

Have a feeling your Web site is not what it should be? Visitors never come back because the site is too hard to navigate, it's too difficult to find needed information, or other problems? We can help by providing a written report containing findings and suggested improvements including:

• Menu structure
• Relevant content
• Finding information
• Response time
• Consistency
• and many others

Lotus Notes Application Design and Development

Ark is very experienced at defining the requirements, designing, and building large scale Notes applications. Recent applications contained eight to 25 databases. Our consultants are well versed in Notes, Domino, LotusScript, JavaScript and other languages. All consultants are certified by Lotus.